Friend’s Fiji Style® food products has been branded ‗True Pacific‘. True Pacific Branding is a New Zealand initiative driven by Pacific Cooperation Foundation to promote products from the Pacific into the international market. Chief Executive of the Pacific Cooperation Foundation, Meg Poutasi, says despite being lands of diversity, many Pacific countries have unbalanced economic growth and Pacific busi-nesses can spearhead export led growth by exploring niche markets for their quality ex-port products. FRIEND is amongst the 25 producers from Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu that have passed the quality assur-ance benchmarks and been issued with li-cences to carry the True Pacific mark in a ceremony hosted by New Zealand‘s Foreign Affairs Minister, the Hon Murray McCully on 5 September 2011 in Auckland.
