Takitaki Issue 7

FRIEND is one of the twenty four enterprises that have obtained a license to display the ‘Fijian Made & Buy Fijian Campaign’ logo on their products. Fijian Made and Buy Fijian is a government initiative to promote local products and reduce imports . Friend’s Fiji Style® products already state “Made in Fiji” on the labels. The license will now allow us to feature the logo too. Friend’s Fiji Style® branding was introduced into the market with the launch of the first two products i.e Friend’s Fiji Style® Tamrind Chutney and Friend’s Fiji Style® Chilli Chutney in March 2003. The range has since grown to include jams, pickles, other chutneys, handcrafted cards and crafts supporting livelihoods of more than 600 people in the Western and Northern Fiji


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